Sectors Benefiting From SEO Services

In the UK, as well as in most countries, a wide range of sectors can benefit from Search Engine Optimization (SEO).

SEO helps businesses improve their online visibility and organic search rankings, which in turn can lead to increased website traffic, brand exposure, and potential conversions. While almost any sector can benefit from SEO, some sectors tend to benefit more due to the competitive nature of their industries and the high search volume for related keywords.

So if you run marketing for any of these sectors you really should be maximising your SEO.

Here are a few sectors that often find significant value in investing in SEO:

E-commerce and Retail

Online stores selling products can greatly benefit from SEO. Ranking well for product-related keywords can drive targeted traffic and increase sales. When I search for 'cycle rack' I see Amazon Halfords and Broxap showing up. The intent I had was not for street racks which Broxap do. But it serves to help you understand the intent in SEO.

Travel and Tourism

The travel industry heavily relies on online research, making SEO crucial for attracting potential travellers looking for destinations, accommodations, and travel information.

When I search for 'all-inclusive vacations to the Caribbean' I get Sandals Virgin Holidays and Expedia. All relevant for my location. I did use the word vacation which is very different to holiday. Also, note this was a long tail keyword.

Healthcare and Wellness

People often search for health-related information online. Medical practices, clinics, hospitals, and wellness centres can benefit from appearing in search results for relevant health topics.

Searching for 'hair transplants' are a whopping 33 thousand men per month! NHS and WebMD top the list. Cleveland Clinic also does well.

Real Estate

Property searches are often initiated online. Real estate agencies can gain an edge by ranking for location-specific property searches and related keywords.

Construction Industry

This is a sector that uses very niche keyword-specific industry terms.

Finance and Insurance

Financial institutions, banks, and insurance companies can benefit from SEO to establish trust and authority in a competitive industry.

Education

Schools, colleges, and universities can utilize SEO to attract prospective students looking for courses, admissions information, and educational resources.

Home Services

Businesses offering home services like plumbing, electrical work, cleaning, and gardening can target local SEO to attract customers in their service areas.

Food and Beverage

Restaurants, cafes, and food delivery services can benefit from local SEO to be visible to customers searching for dining options in their vicinity.

Technology and Software

Companies in the technology sector can utilize SEO to showcase their products, services, and solutions to a global audience.

Entertainment and Media

Websites focusing on news, entertainment, and media content can gain traffic by ranking for trending topics and relevant keywords.

Automotive

Auto dealerships, repair shops, and accessory stores can benefit from SEO to attract local customers looking for automotive services.

Fashion and Beauty

E-commerce websites selling clothing, accessories, and beauty products can increase their sales through SEO strategies.

Closing thoughts

Remember that the effectiveness of SEO can vary depending on factors such as competition, search volume, keyword relevance, and the quality of your SEO efforts. It's important to have a comprehensive SEO strategy that includes on-page optimization, technical SEO, content creation, link building, and regular monitoring and adjustments. Additionally, local businesses should focus on local SEO techniques to target customers in their immediate vicinity.

How to Make Money from Travel

 

How to make money while you travel

I was asked once, why a guy who had many followers on a Facebook group wasn’t making any money. I took a look at what products he was offering and the answer was what I had expected.
He had some very well-placed products on his page that had been linked from Facebook, products included ebooks and calendars and that should be fine right. Well, the problem is that people seldom click links in blogs and they are not likely to be interested at that very moment in buying that product. This is affiliate marketing and unless you get many thousands of visitors you won’t make any significant money, certainly nothing that is interesting compared to the time you spend.

Understand that strangers and even friends rarely share your content and stop dreaming of going viral.

There are two scenarios here I suggest.

1) To improve this traffic to those levels and get that traffic (not the best way) you are selling someone else’s products you are a middleman. This is never ideal and in today's world, it happens far less than it used to in the business world. Of course, it's great for the people selling the product not from the perspective of the products getting sold but what they get is link traffic which helps them in Google, its virtually free advertising.

2) (Recommended) The better approach to making money while travelling is to create your own product! That product is the written experience, your brand name (your name) and reviews or things you promote.

Keep hold of the rights to this product and build up your name and your brand. Have a long-term patient goal to rank organically for traffic. To do that learn or employ SEO on your blog or website. SEO at the heart is finding out what is popular content online (in your niche) and then targeting that search term for yourself with your own website. There is a lot to learn from SEO so honestly look at getting some affordable SEO help.

One place you can do this as they allow you to keep your content with their rights policy (you create your own you keep you promote) is https://landed.at a travel portal that was founded by a backpacker who knows travel.

Yes, they will benefit from your content but they have a very nice attitude of not being a corporation that get rights to your content and ultimately doesn’t give you any money back.

Trip Advisor- for some it's enough to get kudos and help people on these forums. But really in my opinion you should be better rewarded.

How much did Facebook end up giving you for your articles and group? Landed allows you to specify links to your own blogs and websites allow you to have your twitter updates appear and even allows you to place google ads which you put your name on the cheque!

But how is that making me money? Well they have a system of payment that is reflected in the site traffic that comes to your articles so it works all around. This is managed and arranged in a direct relationship with earnings that happen on pages that your articles appear on.

Sponsored 

Take the hassle out of haggling at the airport for your transfer to your resort. Book ahead in your own currency and save time. The best transfers are those that provide water and clean comfortable vehicles with a smile.

Best Antigua knows this and provides the best Antigua Transfers.


You create a page, and they create advertising (not just affiliate marketing) depending on the article and the client's need. Any revenue generated from that page earns you up to 70% of the net profit. This is very beneficial and very targeted due to the manual method and non-spammy manner. Build your followers and friends through your profile which works very much like Facebook and you will increase advertisers’ interest in your pages. Imagine having British Airways looking at your stuff and your social network on landed and saying we need to be advertising there! Your name is on the bottom of that.

So go get yourself a membership at https://landed.at and join the group ‘make money through travel’ and go from there. Why blog anywhere else?

Cambridge Advertising Online | Digital Marketing

If you run or manage a Cambridge based business chances are you need online advertising and digital marketing. At cambs.eu we have a price point that is attractive for more modest businesses but gives you great online visibility through online search and other touch-points such as within social discussions.

Fire up your SEO to get value traffic that gives the most over and over 24/7.

Tune down or up your social activity to an optimum level. Yes you can have too much social media going on.

Organic Search

Organic search (natural Google search results (not the ‘Ad’ results at very top and bottom of the page)) is the natural non paid for advertising that is the holly grail. We can help you achieve the best scenario for this FREE TRAFFIC. Do spend some money on SEO it keeps repaying you vs the Social Media Tap that stops giving the minute you stop investing.

Paid Search or PPC

If Social Media is a tap, that is also true of PPC or pay per click (‘Ad’ placements in Google results). Depending on your business this might be a good idea in some circumstances. However you need to be careful that you don’t build a dependency on them. They can be useful for new businesses to get fast customers. Make sure you do this alongside SEO and offsite SEO.


Pay Per Click advertising is really critical on setup so that you don’t pay for clicks in Cambridge Massachusetts results as an example. Using negative words and geographic targeting is just the start. Again the tap is only good while your balance is not zero. It also doesn’t go towards constructing anything (It doesn’t help your natural organic position). If you don’t convert from the clicks it’s wasted money.

Content Marketing

A common theme that does have basis in improving search results is content marketing. This consists of articles or white papers pdf’s etc that exist online in some location mostly other than your own site or blog. Blogging is a kind of content marketing too. The articles are or should be about some aspect of the business and link to your website or deeper. It is time consuming to get decent articles written and might be best to write from internal resources. It can be hard to find good neighbourhoods (websites) to host your content it’s time consuming. This is why business often choose to collaborate with an agency to get the hard part done regardless of who creates the articles.

SMM Social Media Marketing

Social Media – Often this is something you might consider to keep in house but take an initial guide to work out how often and how to tweet. Make sure you keep it to your business theme and engage with care. Consult with us for good practise given your kind of business.

Traditional Marketing

If you are an actual traditional marketing company with a focus on Cambridge then call us to advertise here. After all people are looking for your services here too. From leaflet drops and newspaper advertising traditional marketing is of interest to readers here. For our readers needing this service we don’t directly offer that. Please see the recommended resources below.

Market both vertically and horizontally.

Please find clever Cambridge advertising companies below:
Be the first (and maybe the only) clever traditional marketing here! Just contact us and ask us to place your Cambridge link here.

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