Cambridge Advertising Online | Digital Marketing

If you run or manage a Cambridge based business chances are you need online advertising and digital marketing. At cambs.eu we have a price point that is attractive for more modest businesses but gives you great online visibility through online search and other touch-points such as within social discussions.

Fire up your SEO to get value traffic that gives the most over and over 24/7.

Tune down or up your social activity to an optimum level. Yes you can have too much social media going on.

Organic Search

Organic search (natural Google search results (not the ‘Ad’ results at very top and bottom of the page)) is the natural non paid for advertising that is the holly grail. We can help you achieve the best scenario for this FREE TRAFFIC. Do spend some money on SEO it keeps repaying you vs the Social Media Tap that stops giving the minute you stop investing.

Paid Search or PPC

If Social Media is a tap, that is also true of PPC or pay per click (‘Ad’ placements in Google results). Depending on your business this might be a good idea in some circumstances. However you need to be careful that you don’t build a dependency on them. They can be useful for new businesses to get fast customers. Make sure you do this alongside SEO and offsite SEO.


Pay Per Click advertising is really critical on setup so that you don’t pay for clicks in Cambridge Massachusetts results as an example. Using negative words and geographic targeting is just the start. Again the tap is only good while your balance is not zero. It also doesn’t go towards constructing anything (It doesn’t help your natural organic position). If you don’t convert from the clicks it’s wasted money.

Content Marketing

A common theme that does have basis in improving search results is content marketing. This consists of articles or white papers pdf’s etc that exist online in some location mostly other than your own site or blog. Blogging is a kind of content marketing too. The articles are or should be about some aspect of the business and link to your website or deeper. It is time consuming to get decent articles written and might be best to write from internal resources. It can be hard to find good neighbourhoods (websites) to host your content it’s time consuming. This is why business often choose to collaborate with an agency to get the hard part done regardless of who creates the articles.

SMM Social Media Marketing

Social Media – Often this is something you might consider to keep in house but take an initial guide to work out how often and how to tweet. Make sure you keep it to your business theme and engage with care. Consult with us for good practise given your kind of business.

Traditional Marketing

If you are an actual traditional marketing company with a focus on Cambridge then call us to advertise here. After all people are looking for your services here too. From leaflet drops and newspaper advertising traditional marketing is of interest to readers here. For our readers needing this service we don’t directly offer that. Please see the recommended resources below.

Market both vertically and horizontally.

Please find clever Cambridge advertising companies below:
Be the first (and maybe the only) clever traditional marketing here! Just contact us and ask us to place your Cambridge link here.

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